For the purposes of data protection this policy refers to the 1998 Data Protection Act until 25th May 2018 and thereafter the EU General Data Protection Regulation (GDPR) or any other future legislation.

At Trollied Dolly Limited we value our own privacy and so we appreciate that your privacy and how your personal data is used and shared online is important to you. We take the responsibility of protecting your data seriously and this page provides you with details of how we collect and process your information through the use of our website We will only collect and use personal data in ways that are described here and in a manner that is consistent with our obligations and your rights under the law. This policy will tell you about how any personal data that we collect from you or that you give to us will be used by us.  

When you make a purchase from we ask for, and collect, personal information such as your name, billing and delivery address, telephone number, email address and payment details. (Please note Trollied Dolly Ltd does not retain or store debit and credit card information)

If you sign up to receive our email newsletter, we will request and save your email address.

 Collecting Your Personal Data:

How we collect your personal data?

We will collect data about you a number of ways including:

You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, phone, email or otherwise or at face to face sales events (fashion shows, pop-up shops, events etc) including when you:

  • Order our products or services;
  • Subscribe to our service or publications;
  • Request resources or marketing to be sent to you;
  • Enter a competition, prize draw or promotion;
  • Give us feedback.

Automated technologies or interactions: As you use our site, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive Technical Data about you if you visit other websites that use our cookies. Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources as set out below:

  • Technical Data from the following parties: analytics providers such as Google based outside the EU;
  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Sagepay, Worldpay, Worldpayzinc, Paypal.

Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the EU

How do we use your personal information?

We use this information to make your shopping experience as easy and enjoyable as we can.

To efficiently process your order including delivery, payment, and returns to us.

To send you news and special deals that may be of interest if you have consented for us to do so or we believe may be of interest to you. You may opt-out of receiving these messages at any time by using the ‘unsubscribe’ button on our marketing emails.

Any information we collect about customers' browsing and buying habits is used for statistical analysis and to continuously improve the website and the products and services offered to our customers.

To improve the services we offer, to make recommendations about goods or services that we think may be of interest to you and to develop effective marketing strategies.

To assist in the detection and prevention of fraud.

Our Courier Service has only selected access to your details and these are only for delivery purposes.


Disclosures of your personal data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above:

  • Service providers who provide IT and system administration services.
  • Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.


We use cookies to monitor your browsing and buying habits on our site, usually which pages are visited, and whether they are purchased from or not.  You can change the settings on your browser to prevent cookies being stored on your computer at any time without your explicit consent.  If you would like to read more about our cookie policy, please check our full cookie policy available on the website.


Where we store your personal data

We use the most up to date secure server technology (SSL) to ensure your information is protected to the highest standards. We use encryption to safeguard your personal information and only accept orders from web browsers that permit communication through SSL technology. Most web browsers above version three support this security. This encryption makes it almost impossible for any unauthorised parties to read any information that you send us. The encryption technique we use is the highest standard available for e-commerce.

The personal information which we hold will be held securely in accordance with our internal security policy and the law. Unfortunately, the transmission of information via the internet is not completely secure. We will always protect your personal data as our upmost priority however, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk.


Your rights

You have the right to ask us not to process your personal data for marketing purposes. You can exercise the right at any time by contacting us.

You have the right to access information held about you. Your right of access can be exercised in accordance with the Act. 

In the first instance we will provide a copy of the information free of charge, within one month of request. We may charge a reasonable administration fee when a request is manifestly unfounded or excessive or to comply with requests for further copies of the same information although this does not mean that we will charge for all subsequent access requests

We can extend the time to respond by a further two months where requests are complex or numerous.  

How to unsubscribe

If you do not wish to continue to receive marketing from us, click on the ‘Unsubscribe’ link in any email communications at any time and you will cease immediately to receive further communications from Trollied Dolly Limited.

If you have any questions about your personal data or about our privacy policy, please contact us at and we will be happy to assist any questions you may have.

 At Trollied Dolly Ltd, we value our customers and respect their privacy. Customer information is collected only in an effort to improve your shopping experience with us and to communicate with you about our products and services. We absolutely will not sell or rent your personal information to third parties. However, we will share your information with our affiliates from time to time and, under certain circumstances, with third parties that provide services on behalf of Trollied Dolly Limited with whom we have partnered to offer a particular product or service.

If you have any questions about our privacy policy, please feel free to contact Trollied Dolly

Trading Address:
Trollied Dolly Limited

29 New River Crescent

Palmers Green

London N13 5RD
Telephone: +44 (0) 208 2927750

Company Registration Number : 6641824

VAT Registration Number : 994603387

Updated – 22nd May 2018